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Biased by Design

A resource for cultivating awareness of when and how cognitive bias can be introduced into the design process.

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  • Be aware of your decision frame

    Framing Effect
  • Consider what you don’t see

    Survivorship Bias
  • Don’t build solutions in search of problem

    Confirmation Bias
  • Know your blind spots

    Blind Spot Bias
  • Reason over recall

    Availability Bias
  • You are not the user

    False-consensus Effect

© 2023 · Jon Yablonski

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